UMG threatens to pull music from TikTok in furious open letter
Universal Music Group (UMG) has threatened to pull its entire music catalog from TikTok in a furious open letter.
The letter, which was addressed to UMG artists and songwriters, accuses TikTok of trying to “bully” and “intimidate” the company into accepting a “bad deal” that would undervalue music and shortchange artists and songwriters.
UMG’s main concerns with TikTok are:
- Compensation: TikTok is allegedly offering to pay artists and songwriters a fraction of the rate that similarly situated major social platforms pay.
- AI: TikTok is allegedly allowing the platform to be flooded with AI-generated recordings and is developing tools to enable, promote, and encourage AI music creation on the platform.
- Online Safety: TikTok is allegedly making little effort to deal with the vast amounts of content on its platform that infringe artists’ music and has offered no meaningful solutions to the rising tide of content adjacency issues, hate speech, bigotry, bullying, and harassment on the platform.
UMG says it has been working to address these issues with other platform partners and has been successful in reaching agreements that benefit artists.
However, the company says TikTok has been unwilling to take similar steps and has instead resorted to intimidation tactics.
UMG says it will not be bullied into accepting a deal that undervalues Music and shortchanges artists and songwriters.
The company says it will pull its entire music catalog from TikTok if the company does not agree to a new deal that addresses its concerns.
TikTok responded to UMG’s open letter with a statement of its own, accusing UMG of putting its “own greed above the interests of their artists and songwriters.”
TikTok says it has been able to reach “artist-first” agreements with every other label and publisher and that UMG’s self-serving actions are not in the best interests of artists, songwriters, and fans.
The fallout between UMG and TikTok could have a significant impact on the Music industry.
UMG is the largest Music company in the world and TikTok is one of the most popular social media platforms.
If UMG pulls its Music from TikTok, it will be a major blow to the platform.
It remains to be seen whether the two companies will be able to reach an agreement before UMG’s deal with TikTok expires on January 31.
If UMG does pull its music from TikTok, it would be a major blow to the platform.
TikTok is one of the most popular social media platforms in the world, with over 1 billion active users.
Music is a key part of the TikTok experience, and many users rely on the platform to discover new music.
If UMG pulls its music from TikTok, it would leave a major hole in the platform’s music library.
It would also be a major blow to the artists and songwriters who rely on TikTok to promote their music.